The health care industry finds itself in a period of flux
and transition as it moves from a volume-based model of operation to one that
focuses on value. As the case with most industries, change does not happen at
one unifying moment but comes slowly and sporadically.
In the volume or fee-for-service model health care providers
are paid based on the volume of services provided. Under this system, there
were always incentives to “do more.” The more tests you order, patients you
see, procedures you do, the more money you will make. The critical problem with
this model, of course, is that what is best for the patient, can some times get
left out of the equation. We now find ourselves moving (and rightfully so) towards a
reimbursement system that is “value-based,” where hospitals are rewarded (and
penalized) based on the quality of care they provide. Under this system quality
is measured on a variety of factors, including patient outcomes,
hospital-acquired infections and readmission rates. For patients, this means
safe, appropriate, and effective care with enduring results, at reasonable
cost.
As I stated before, change comes slowly. Many providers,
like Jupiter Medical Center, have embraced and have moved towards a
quality-based system, while payers still operate and reimburse for services
based on volume of care. So the question becomes, how do you move to the value
side and not hurt your organization’s bottom line while still having to work
within a fee-for-service world?
My answer: you do so pragmatically and thoughtfully. You
might have to start out implementing a value model in only certain areas of
operation, that for a time, run along side your fee-for-service model of care.
And then as incentives change, you might then be able to integrate more and
more pieces of your service into the overall operation.
This approach is not without its challenges and significant
amount of analysis. For example, at
Jupiter Medical Center we have built a clinically integrated model that has
subcomponents that can be implemented as the reimbursement models change. We
have been working on bundled payment models for orthopedics, which we
implemented in collaboration with our physicians. This plan is working well in the Medicare
population and we are now working with a commercial payer to design a new
payment model for non-Medicare patients.
Regardless of your approach, organizations need to begin to
move into the “value model space” especially as consumers take a larger and
more active role in their health care selection with an eye on value.
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